The Team

Ellie Li — Co-founder & CEO

  • Serial entrepreneur with 2 exits; last startup acquired by Verve/PubNative at $50M ARR

  • Former core contributor to the Ethereum ecosystem; built an AI-powered Duolingo-style platform that onboarded 50K+ students into Web3

  • Head of Product & Operations at Roll ($10M Series A), launched 500+ social tokens, $1B+ in trading volume

  • Product leader with expertise across consumer AI, social platforms, and adtech — with products used by 10M+ users globally

Abhinav Vishwa — Co-founder & CTO

  • Previously, CTO at Morphic, Worked on Generative Media research for seamless image/video editing in next-gen creative workflows.

  • Former Director of Engineering at Polygon, Led Polygon POS, FDV $15B chain. Staff Engineer, Tech Lead at Uber, and a16z CSX alum

  • Built contextual video ads at Media.net (acquired for ~$1B); scaled monetization for Forbes, Bloomberg, and major publishers

Together, we lead the charge on building AI-native, programmable media that fuses attention, funding, and execution.

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